Social media sites like Facebook have shown that people are willing to share incredibly personal information. Is it different when you choose to share with “friends” than when your information is gathered without your complete knowledge and agreement? How do you know your data is safe?

According to a 2015 survey by Lookout, our perception of our mobile privacy is quite different from the reality and those that have a higher belief in thinking they understand mobile privacy, specifically, Millennials, are represented well in this graphic.

mobile perception risk

Consumers are willing to share personal information in exchange for a benefit.  Those apps you downloaded collect your data and use it to target and track you perhaps through a low frequency bluetooth connection and iBeacon technology. What other data are you unknowingly giving away?

“iBeacon is the name for Apple’s technology standard, which allows Mobile Apps (running on both iOS and Android devices) to listen for signals from beacons in the physical world and react accordingly. In essence, iBeacon technology allows Mobile Apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location.”

So you got a push notification of a sale at the store you just walked by in the mall.  Great!  Shop till you drop!  But do you know what you are giving up for that deal?  Who’s got your data?