A number of small businesses don’t have a website. Why should they? In a digital age, a website is your calling card. People expect to find you on the internet. If you don’t have a website, you are missing out on business opportunity and your potential customers are going elsewhere, most likely to your competitors that have a professional website. It doesn’t matter if you don’t sell a product online or if you are a solo entrepreneur, a nonprofit, an artist or a small town coffee shop, a website is a critical tool in a digital marketplace.
“When it comes to benefiting from a website, size does not matter. I don’t care if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do.” (Entrepeneur.com, 2004)
Maybe you’ve had the same website for the last 10 years or you have a relative that made the site and although its not current, you don’t want to hurt their feelings by finding someone else to create a new site for you, the bottom line is, if you have a site, and people can find it, they are looking at it and making immediate judgements about whether or not to do business with you.
“And if I find that the store or restaurant or service provider doesn’t have a website – or has one that clearly hasn’t been updated since 2003, or doesn’t provide an email address or phone number on the home page – I discount it immediately. I assume (rightly or wrongly) that the enterprise is unprofessional and low quality.” (2013, Anderson) Don’t believe me? Read Erika Andersen’s article on Forbes.com, “How Small Business Owners Are Wrecking Their Own Chances Of Success.”
“It’s actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, “Hey, look, we take our business so seriously that we have created this wonderful site for our customers!” or it screams, “Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!”” (Entrepeneur.com, 2004)
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(2004, October 26).Why You Need a Website – Even if you’re not planning on selling online, a well-crafted site is essential for any business. [Weblog, Entrepeneur.com]. Retrieved from http://www.entrepreneur.com/article/65204
Anderson, E. (2013, October 7). How Small Business Owners Are Wrecking Their Own Chances Of Success. Weblog, Forbes.com]
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